Your own character
Realistic or animated, with a name, a look and a world that fits your brand.
Artie Studio
We giveyour brandapersonality.
Your logo, your mascot or a brand-new idea becomes your own character with a voice and personality of its own. We use it to create regular social media posts.
0106
MissionVoiceTopicsAttitudeVisual worldPosts
What you see is the character.
Behind it is a personality.
I'm Artie.AI-generated character · video in German
Before and after
Your mascot can do more than smile.
Many brands have a character that only ever appears on the letterhead or the packaging. We turn it into a face that talks, shows off your products and is recognised by your audience.
Example featuring an Artie Studio character. All characters and videos on this page are AI-generated. The sample videos are in German.
What you get
One character. One team. New posts every week.
A real personality
Together we define its mission, attitude and tone of voice. Your character stays true to itself in every post.
A voice of its own
Your character always sounds the same and unmistakable.
Regular posts
Videos, images and carousels, complete with copy and subtitles, ready to publish.
Topics with a plan
We develop topics from your goals, so no post ever feels random.
Publishing on request
Once you approve, we are happy to put the posts online for you.
You bring the brand. We do the rest.
How it works
Your character in three steps.
- 01
Character-Check
Upload your logo, mascot or a photo and answer four short questions. Within two working days, your character arrives by email.
- 02
Getting to know each other
In a short call, your character introduces itself. Together we fine-tune its personality, voice and topics.
- 03
New posts every week
We produce, you approve, and on request we publish. You stay in control at all times.
Visual worlds
The character stays.
The world can be anything.
At the office, on the sports pitch, in outer space: your character always looks like itself. That builds recognition, even as the stories change.
With attitude
Every post has a purpose.
Your character doesn't just post anything. Every post goes back to its mission and builds your brand.
01 / MissionInspire people to see things differently.
02 / TopicCreativity in everyday work.
03 / IdeaA change of perspective in 30 seconds.
04 / FormatVertical video
You stay in control
Nothing happens without your yes.
You see every post in advance, request changes or approve it. Only then is it published, by us or by you. We check product claims carefully, and AI content is always clearly labelled.
We produce. You decide.
Characters
Every brand has
a character of its own.
Realistic or drawn, serious or cheeky, human, animal or fantasy creature: we create the character that suits you.
Who's behind it
Behind Artie is an advertising agency. Since 1995.
Artie Studio is a service of Merguet Werbeagentur, based in Saarbrücken, Germany. Since 1995 we have been creating communication for brands, media and mid-sized businesses. The characters are made with artificial intelligence; ideas, topics and quality are the responsibility of people with more than thirty years of experience.
“I’m the technology. The ideas come from my team.”
Artie
Some of our clients
- Procter & Gamble
- Saarländischer Rundfunk
- Saarbrücker Zeitung
- URSAPHARM Arzneimittel
- Verlag Saarkultur
- hela Baumärkte
- Porsche Zentrum Hofheim
- Auto Krasser
- Kia Südwest
- hsag Heidelberger Service AG
- Stadtwerke Saarbrücken Beteiligungsgesellschaft
- Stadtwerke Friedrichsthal
- Stadtwerke Lebach
- Gemeindewerke Heusweiler
- Gemeindewerke Kleinblittersdorf
- Gemeindewerke Eppelborn
- Saarland Hurricanes e. V.
- Rennclub Saarbrücken
- Extremschwimmer Andreas Waschburger
- and many more
Free · no obligation · within two working days
Meet your character. For free.
Send us your logo, your mascot or a photo. We'll turn it into a character with a name and a personality and email it to you, free of charge. If you like it, it will introduce itself in a short call, with its own voice and movement.
- Free and with no obligation
- Your character by email within two working days
- No commitment, no subscription
The Character-Check is intended for companies, clubs and organisations, not for private individuals.
Frequently asked questions
Good to know.
Do I need a mascot already?
No. If you don't have a character yet, we'll create a new one to suit your brand.
Who owns the character?
You do. The character always belongs to you as the client, never to us. All rights to it, insofar as they are transferable, pass to you.
How much work is it for me?
Very little. You tell us your topics and approve the posts. We take care of planning and production. We are happy to handle publishing on social media, but you can also do it yourself. We will discuss this together.
Can people tell the content was made with AI?
Yes. We label AI content openly, as the rules require. That builds trust.
Can the character show my products?
Yes. We agree in advance which claims about your products are allowed.
What does it cost?
That depends on how many posts you would like. We discuss it in the call after the Character-Check.
What happens to the image I upload?
We only use it to create your character and delete it after 90 days if no order results. You will find the details in the privacy notice.